There are over 3 billion people around the globe with social media accounts. With such massive numbers, it is impossible to ignore the role of social media in our daily lives. If you are in charge of a business, and it is not on social media, you need to get on it quickly. Here are some of the most significant benefits of social media marketing.
The number one benefit of using social media marketing is the fact that this enables you to improve brand’s recognition by getting the name of your company out there. When your brand becomes popular, potential customers will see it as trustworthy, and this means that it will stick in their minds for a long time. One will utilize tools such as hashtags to ensure that their posts are filtered into like-minded timelines and newsfeeds. When one is utilizing Twitter, by checking the trending bar, you will learn what people are talking about, and you can use this platform to reach out to a high number of potential customers. Regardless of the size of a company, spending on social media marketing will work to help increase brand awareness. Whether you are running an economic juggernaut like Coca-Cola or this trusted company operating out of Palm Harbor FL; social media will be useful in ensuring that you increase brand awareness.
At its essence, the primary goal of marketing is conversion. Conversion is when the target audience comes across the marketing messages and performs the desired actions such as making a purchase. The fact that a tap of finger or a click of a key will be enough for a customer to react to your products means that social media has higher chances of conversion. Social media also works to humanize your company by giving you the chance to directly interact with the potential customers, and this also works to enhance conversion.
According to a recent study, over 84% of social marketers indicated that they had experienced increased traffic after putting as little as six hours efforts per week. This stat not only suggests that social media is a good marketing strategy, but it also highlights the old adage- work smart, not hard. Putting only one hour per day can lead to increased traffic to your website.
The best part of social media marketing is the fact that it gives the customers a more personal experience. The business can make a user feel special by giving them a mention whenever they react positively to social media posts, and this fosters a strong relationship between your brand and the customers. The business is also able to take proactive measures whenever there are complaints from the customers about the products and services, and this builds its reputation by showing the customers that you care about your services and the customers.